Email Layout & Template

Help Way Finders Inc design and setup a structured layout for one marketing email based on their visual guidelines.
Way Finders Inc
Springfield, MA, USA
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Way Finders Inc
Springfield, MA, USA

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Posted September 14th

Email Layout & Template

Project Details

What We Need
  • Design of one email marketing template based on the Organization's visual branding guidelines
Additional Details

Way Finders is looking to build a Constant Contact email template for quarterly e-newsletters that consist of a letter from the CEO, client success stories, infographics, and a call to action to donate. We would like the newsletter template to be visually appealing something readers can look forward to.

What We Have In Place
  • We currently have Brand Guidelines and examples of previous newsletters, which should make it easy for you to get started. We also have photography and some copy, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,608 , allowing us to focus more funding on other projects.

We have just recently started sending quarterly e-newsletters to staff, clients, donors, and other stakeholders. We would like to build on this new initiative and create an more appealing design for readers. This will help us achieve goals of soft fundraising and building awareness around what we do as an organization.

Project Plan

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Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with high-resolution logo and any visual branding guidelines to be utilized
  • Volunteer Manager shares relevant and prepared email copy for the email to be sent
  • Volunteer Manager grants Professional access to Organization’s email marketing software
1
Milestone 1: Template Creation
  • Professional delivers first draft
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
2
Milestone 2: Final Draft & Training
  • Professional delivers final version
  • Professional provides training on how to use template to create future emails
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About The Org

Way Finders Inc
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Our Mission

Way Finders lights pathways and opens doors to homes and communities where people thrive.

What We Do

Founded in 1972, Way Finders lights pathways and opens doors to homes and communities where people thrive. Way Finders provides housing counseling, financial education, employment training, affordable housing development and management, rental assistance, homelessness prevention services, neighborhood revitalization, and community building.

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