Branded Digital Assets

Help African American Board Leadership Institute (AABL… enhance their digital marketing materials with compelling graphics designed to increase community engagement.
African American Board Leadership Institute (AABLI)
Los Angeles, CA, USA
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African American Board Leadership Institute (AABLI)
Los Angeles, CA, USA

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Education

Posted September 13th

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Branded Digital Assets

Project Details

What We Need
  • Up to 3 customized and professionally designed graphic(s)
Additional Details

Our organization would like branded, cohesive graphics to use as a template for future social media posting. Editable versions of the graphics to keep on file would be ideal so that they can be repurposed for different posts while maintaining a consistent and on-brand aesthetic.

What We Have In Place
  • We currently have A postermywall account for user friendly graphic design, which should make it easy for you to get started. We also have set branding colors, and examples of existing marketing, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to invest into additional faculty for our flagship 3-week intensive course.

Our organization is trying to better leverage our social media followings as a way to boost network engagement, and bring more uniformity and professionalism to our social media pages.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares with Professional the intended platform(s) where graphics will be posted, ideas for copy, and images to include in the graphics (if any)
  • Volunteer Manager and Professional discuss the objective of the graphic, key audiences, and visual branding guidelines
  • Volunteer Manager shares examples of graphics or memes they like with the Professional
1
Milestone 1: Preliminary Design
  • Professional drafts three graphics using different themes to share with the Volunteer Manager
  • Volunteer Manager chooses one draft as a primary theme and provides feedback
2
Milestone 2: Graphic Creation
  • Professional provides Volunteer Manager with first draft of graphic
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Final Graphic Delivered
  • Professional delivers final version of the graphics and explains how to upload image(s) to the Organization’s chosen platform(s)
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About The Org

African American Board Leadership Institute (AABLI)
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Our Mission

The mission of the African American Board Leadership Institute is to strengthen nonprofit, public and private organizations through recruiting, preparing and assisting with the placement of African American professionals on a broad range of governing boards.

What We Do

AABLI's target populations are 1) African American professionals who wish to serve on governing boards, and 2) organizations (nonprofits, foundations, commissions and corporations) seeking skilled professionals and ethnic diversity on their boards.

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