Social Media Content Calendar

Help Canopy of Neighbors get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Canopy of Neighbors
Buffalo, NY, USA
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Canopy of Neighbors
Buffalo, NY, USA

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Posted September 13th

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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We just started an Instagram page and need advice and content on what and when to post for the next few months. We are doing some digital advertising that is meant to draw followers and we need some help with the best content to use for our needs.

What we have in place
  • We currently have an instagram account, materials, photos, etc., which should make it easy for you to get started. We also have an open mind, no deadline, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to subsidize memberships for low income seniors who desperately need the help we provide with transportation and socialization. Our budget is small and better spent supporting those who need us.

We are looking to broaden awareness of our non-profit to a new audience in a cost-effective manner as we have a very small advertising budget. Storytelling is a great tool to entice volunteers and donors and Instagram would be a great platform for us but we would like to do it right!

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Canopy of Neighbors
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Posted by
Sasha Y.

Executive Director

Our mission

Canopy of Neighbors creates new pathways to aging well and aging independently in community.

Testimonials

Liz is a superstar in the rising world of social media management. She opened our eyes to the value and importance of carefully curating your posts and branding on social media for maximum impact. I think some people take for granted that because it's free to post you don't need a thoughtful, analytical approach inclusive of branding, call to action, maximizing reach to target audiences, education and social impact. She is on top of trends, listens to everything you say and ends up knowing your audience better than you do! Any corporate or non-profit who doesn't believe that engaging a social media manager is crucial to their efforts is making a mistake. Liz's value was immeasurable both in the things she taught us and the work that she did for us. I can not emphasize enough the importance of utilizing social media correctly, effectively but most importantly, with Liz as your guide. We are incredibly grateful for her guidance and recommend her highly.
Sasha Y.
Sasha Y.

Executive Director

Social Media Content Calendar Project

Canopy of Neighbors is a wonderful organization with such an important mission. Sasha was lovely to work with, so kind and grateful. She approached our project with enthusiasm and was very open to my suggestions for their social media. I have no doubt that she will take what we worked on and use it to benefit her organization!
Liz C.
Liz C.

Social Media Manager

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