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Social Media Content Calendar

Help Multinational Exchange for Sustainable Agricultur… get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Multinational Exchange for Sustainable Agriculture (MESA)
Berkeley, CA, USA
Multinational Exchange for Sustainable Agriculture (MESA)
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Multinational Exchange for Sustainable Agriculture (MESA)
Berkeley, CA, USA

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Cause
Environment
Skills
Digital marketing Social media

Posted September 13th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Promote content for recruitment on Instagram
Create calendar for Instagram posts, stories, IGTV videos, etc.
Specify hashtags and partner tagging for each post

What we have in place
  • We currently have An Instagram account, which should make it easy for you to get started. We also have 1,222 followers and several related partners, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to Support our partners around the United States in recruiting new participants, and share successes of past program participants. It will also free up time to focus on organizational grant writing.

By coming up with a schedule of posts, we would be able to reach our followers and future recruits more effectively. The goal is to gain more recruits and to convey our mission to current and future students.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Multinational Exchange for Sustainable Agriculture (MESA)
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Causes
Environment Community & economic development Education
Posted by
Toni A
Toni A.

Communications Intern

Our mission

MESA connects and cultivates sustainable farmers and food systems leaders around the world.
We sponsor experiential training programs and seek to advance cultural awareness between sustainable farmers and food systems leaders, celebrating ancestral heritage and innovation to grow a more vibrant and equitable global food system.

What we do

Sustainable Agriculture and Global Exchange (SAGE) - Annual training & cultural exchange sponsorships for global farmers to apprentice with sustainable US farms & ag. organizations for 3-12 months.

Sustainable Projects for Regeneration, Innovation & Growth (SPRIG) - Mini-grants to seed community action plans and sustainable farm projects for program alumni.

Community Food Project (CFP) - Microenterprise, business planning mentorship, community workshops, and mentorship support for urban agriculturalists.

MESA and WWOOF Partnership- WWOOF-USA sponsors an annual Future Farmer Program, inviting 20 emerging farmers from underserved communities to train at WWOOF farms, participate in an online course, and receive $2000 stipends. MESA is providing a facilitated Introduction to Agroecology course and Transfer of Knowledge opportunities for grantees via the partnership.

Agroecology Happy Hour- Engaging monthly webinars for SAGE Stewards to learn and share with our community members on topics such as food justice, herbalism, permaculture, and more.

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