Google Analytics Set Up & Training

Help HEAL Food Alliance track activity on their website to get a clear sense of how visitors access and learn about their products and services.
HEAL Food Alliance
Oakland, CA, USA
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HEAL Food Alliance
Oakland, CA, USA


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Posted September 13th

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Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional Details

Our wordpress site has a basic Google Analytics set up. We're looking for someone who can help us clean it up, and train a staff member on how to maintain and use the GA dashboard.

What We Have In Place
  • We currently have a Google Analytics account, which should make it easy for you to get started. We also have a document laying out goals and objectives for our website, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,762 , allowing us to put resources into the creation of political education materials and narrative shift work

- We publish a variety of political education resource on our website. This project will help make better decisions around what these resources should be
- We see out website as a resource for members, supporters and donors -- we want to make sure that we are communicating with these audiences well.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

HEAL Food Alliance
Our Mission

HEAL's mission is to build our collective power to create food and farm systems that are healthy for our families, accessible and affordable for all communities, and fair to the hard-working people who grow, distribute, prepare, and serve our food -- while protecting the air, water, and land we all depend on.


Eric went above and beyond to understand our organization's needs and build something that had everything we required and was easy to use. He helped us think through our goals, and also provided us with additional resources so we could understand Google Analytics better. Eric was also joy to collaborate with Eric - he was responsive and professional throughout the course of the project. We're grateful for the gift of his expertise and time!
Zeenab A.
Zeenab A.

Communications Team

Google Analytics Set Up & Training Project

Thanks for making me part of this project. Working with HEAL was great and Zeenab was prepared and well versed in the Google Analytics platform. Therefore the requests for this project were comprehensive and there was a clear sense of how specific areas of their website were to be measured. May they continue to transform the food and farm systems for the better!
Eric H.
Eric H.