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This project was completed on Jan 18, 2022
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Matched with Eric H.
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See the Impact story
Google Analytics Set Up & Training
HEAL Food Alliance
Google Analytics Set Up & Training
Project details
What we need
- Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
- Training on how to track performance, set up reports and analyze the data collected online
- Set of guidelines for data collection, interpretation and analysis
Additional details
Our wordpress site has a basic Google Analytics set up. We're looking for someone who can help us clean it up, and train a staff member on how to maintain and use the GA dashboard.
What we have in place
- We currently have a Google Analytics account, which should make it easy for you to get started. We also have a document laying out goals and objectives for our website, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to put resources into the creation of political education materials and narrative shift work
- We publish a variety of political education resource on our website. This project will help make better decisions around what these resources should be
- We see out website as a resource for members, supporters and donors -- we want to make sure that we are communicating with these audiences well.
Project plan
Posted by
Zeenab A.
Communications Team
Our mission
HEAL's mission is to build our collective power to create food and farm systems that are healthy for our families, accessible and affordable for all communities, and fair to the hard-working people who grow, distribute, prepare, and serve our food -- while protecting the air, water, and land we all depend on.
Testimonials
Eric went above and beyond to understand our organization's needs and build something that had everything we required and was easy to use. He helped us think through our goals, and also provided us with additional resources so we could understand Google Analytics better. Eric was also joy to collaborate with Eric - he was responsive and professional throughout the course of the project. We're grateful for the gift of his expertise and time!
Thanks for making me part of this project. Working with HEAL was great and Zeenab was prepared and well versed in the Google Analytics platform. Therefore the requests for this project were comprehensive and there was a clear sense of how specific areas of their website were to be measured. May they continue to transform the food and farm systems for the better!
