Membership Strategy

Help AUJS develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
AUJS
Melbourne, Australia
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AUJS
Melbourne, Australia

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Posted September 13th

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Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

A strategy to engage former members in giving back to the organisation and engaging with our ongoing activities (alumni).

What We Have In Place
  • We currently have a facebook group and initial plan, which should make it easy for you to get started. We also have data from our crm and survey results from past members, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to host events for Jewish students and alumni

In order to provide valuable experiences we need to ensure we have a strategy to engage past members. They also bring back institutional memory and stories about the organisation that can encourage current members to be involved.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

AUJS
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Our Mission

We provide meaningful Jewish experiences to students to develop and strengthen their Jewish identity and leadership.

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