Visual Brand Guide

Help CSG VIC provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
CSG VIC
Melbourne, Australia
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CSG VIC
Melbourne, Australia

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Posted September 12th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What We Have In Place
  • We have a style guide- but it was written 10 years ago! We have grown a lot since then and need a updated and more detailed version.
How This Will Help
This project will save us $4,212 , allowing us to put more into supporting our volunteers during this diffucult time.

This project will help us present more professionally

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

CSG VIC
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Posted by
Lisa E.

Head of Community Relations & Fundraising Events

Our Mission

To Protect Jewish Life and the Jewish Way of Life

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