Membership Strategy

Help Vital Aging Network develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Vital Aging Network
Minneapolis, MN, USA
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Vital Aging Network
Minneapolis, MN, USA


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Posted September 10th

Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

We received a grant to help us expand our Wellness 50+ teams throughout a county. We need assistance in developing the the plan for that.

What We Have In Place
  • We currently have team members ready to start this program, which should make it easy for you to get started. We also have grant money, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to use our grant money more efficiently to implement the plan.

We are all volunteers with different skillsets and we are trying to find the perfect "toolbox" for helping us expand our Wellness teams

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Vital Aging Network
Posted by
Vickie S.

Wellness Coordinator

Our Mission

The Vital Aging Network's mission is to promote self-determination, civic engagement, and personal growth for people as they age, through education, leadership development, and opportunities for connection.

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