Google Analytics Set Up & Training

Help Community Health Solutions track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Community Health Solutions
Glen Allen, VA, USA
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Community Health Solutions
Glen Allen, VA, USA

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Posted September 10th

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Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional Details

Our corporate website is www.chsresults.com. We would like to learn how to optimize the site for Google search, and use Google analytics to track results.

What We Have In Place
  • We currently have all of the resources outlined above, which should make it easy for you to get started. We also have (I am a bit confused by this form), and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to Provide training and consulting support to small nonprofits that could not otherwise afford it.

We are refreshing our corporate strategy for providing strategy consulting and learning support for nonprofits, and we need to refresh our online approach as well.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

Community Health Solutions
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Our Mission

At Community Health Solutions (CHS) we help people build strong nonprofits and healthier communities.

What We Do

We work across sectors with organizations in health, education, human services, public safety, and community development. We focus on supporting nonprofits and the foundations, associations, and public agencies that support their work. Our signature solution is the action learning collaborative, a creative way to bring people together for learning and action.

Core Capabilities:
HEALTHY COMMUNITY STRATEGIES: Create community impact and demonstrate value to stakeholders.
NONPROFIT PERFORMANCE STRATEGIES: Build capacity for high performance and impact.
SYSTEMS CHANGE STRATEGIES: System change for positive impact
BRING PEOPLE TOGETHER FOR LEARNING, ACTION, AND IMPROVEMENT: Bring people together for learning, action, and improvement