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Logo Design & Visual Brand Identity

Help American Anthropological Association elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
American Anthropological Association
Arlington, VA, USA
American Anthropological Association
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American Anthropological Association
Arlington, VA, USA

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Education
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Graphic design

Posted August 22nd

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Logo Design & Visual Brand Identity

Project details

What we need
  • Expert consultation regarding our current branding and desired branding objectives
  • Visual Branding guidelines that includes specific colors, fonts, and graphic elements to build into our communications, print and online mediums
  • High-resolution logo delivered electronically
What we have in place
  • We currently have a concept, which should make it easy for you to get started. We also have a program plan, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to reach 3000 students seeking to learn about our discipline.

We will be launching our first annual National Anthropology Day in February 2015. A vibrant visual to help draw people is critical. We do not have the expertise or tools for this creation. This project will help make this inaugural program a shiny new look.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

American Anthropological Association
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Education Science & technology
Posted by
Elaine L
Elaine L.

Volunteer manager

Our mission

The purposes of the Association shall be to advance anthropology as the science that studies humankind in all its aspects through archaeological, biological, ethnological, and linguistic research; and to further the professional interests of American anthropologists, including the dissemination of anthropological knowledge and its use to solve human problems.

What we do

Founded in 1902, the American Anthropological Association is the world’s largest professional organization of anthropologists, with more than 10,000 members. The association represents all specialties within anthropology – cultural anthropology, biological (or physical) anthropology, archaeology, linguistics and applied anthropology.

Testimonials

Read the Impact Story
Matt designed the logo for our National Anthropology Day. He was attentive to our needs and responsive to our feedback. We continue to receive compliments on our logo.
Elaine L.
Elaine L.

Volunteer manager

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Matt)
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