Market Analysis

Help The Theater Project gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
The Theater Project
Union, NJ, USA
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The Theater Project
Union, NJ, USA


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Posted September 1st

Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

We are a theater company that anticipates maintaining online presentations and programs even after reopening physically. We have a wide range of programs. Our goal is identify our key target audiences in order to strategize how we reach out to them, with a focus on better leveraging social media.

What We Have In Place
  • We currently have a website which describes our programs, which should make it easy for you to get started. We also have the exec director/board available to consult with you, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to invest in artist compensation.

A through understanding of our donors, audience, influencers and colleagues/competitors will lay the groundwork for better social media outreach, improved ticket sales, brand evaluation and web site redesign.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

The Theater Project
Our Mission

The mission of The Theater Project is to bring out the artist in our patrons by engaging their creativity and igniting thoughtful discussion by producing energizing new or lesser-known challenging plays; introducing children and young adults to the excitement of seeing plays performed live and expressing their own creativity; and providing New Jersey playwrights a venue to explore themes we contend with daily.

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