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Logo Design & Visual Brand Identity

Help Ecumenical Senior Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Ecumenical Senior Center
Kalamazoo, MI, USA
Ecumenical Senior Center
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Ecumenical Senior Center
Kalamazoo, MI, USA

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Cause
Human services
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Graphic design

Posted August 31st

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Update our marketing materials to include a new fresh look as we head into a capital campaign. I am looking for help to design a few looks that can be used on T-shirts, flyers and other marketing materials.
Here are some things we would like to highlight:
-our strong history with the civil rights movements in Kalamazoo
-our latest Pay It Forward program to give back to the community
-Something like "you are never too old/young to be extraordinary
-vision statement: "to us, you're family"

What we have in place
  • We currently have recent strategic plan and strong vision, which should make it easy for you to get started. We also have long history of serving seniors in our community, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to focus additional resources to serving our seniors through programs, services and outreach

Increase our exposure and brand. Launch new programs and a capital campaign. Help the community learn about what we do, how we serve seniors and how seniors are a vital asset to our community.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Ecumenical Senior Center
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Causes
Human services Diversity & inclusion
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Ecumenical C
Ecumenical C.

Executive Director

Our mission

To provide a board spectrum of services, resources, and activities to enhance the quality of the lives of older citizens.

Our vision statement is to engage our community to provide positive aging and enhance the quality of life of our seniors.

Testimonials

Read the Impact Story
Maricris was great - she was very patient and creative. She produced a number of graphic pieces that we were able to use to better market our nonprofit. She was easy to work with, flexible and thorough. I would highly recommend her!
Ecumenical C.
Ecumenical C.

Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Maricris)
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