Membership Strategy

Help The Nonprofit Partnership develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
The Nonprofit Partnership
Long Beach, CA, USA
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The Nonprofit Partnership
Long Beach, CA, USA


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Posted August 23rd

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Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

Business development strategy/plan for nonprofit consulting and technical assistance.

What We Have In Place
  • We currently have a strategic plan, current and past client information and a "sales" pipeline in Salesforce.
    We are looking to take this information and develop a more formal business development plan and targets/goals.
How This Will Help
This project will save us $5,848 , allowing us to reduce other costs for nonprofit partners

Our consulting services are working towards a more sustainable business model, which requires growth in number of clients served. The more nonprofits we support, the more impact in the community.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

The Nonprofit Partnership
Posted by
Michelle B.

Executive Director

Our Mission

To build the capacity of nonprofits so they can make positive change in their communities.

What We Do

The Nonprofit Partnership has a direct and profound impact on our community by ensuring thousands of nonprofit professionals, board members and volunteers receive the tools and resources they need to be successful and make their organizations thrive. We provide affordable access to high-quality services that are sorely needed by nonprofits today: programming and resources that focus on building the capacity of our local community organizations by promoting collaborative opportunities, enhanced resource development, networking opportunities, custom support services and year round educational seminars and workshops.

Since 1993, TNP has provided support to over 400 nonprofit organizations each year by helping to build their skills, strengthen their foundations, and enhance their ability to better serve their communities through education, human services, healthcare, hunger and homelessness, the arts and beyond. We serve community organizations in over 35 cities across Southern California with a focus on Long Beach, the South Bay and the Gateway Cities.

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