Facebook Ads Set Up

Help GRASP promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Richmond, VA, USA
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Richmond, VA, USA


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Posted September 1st

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Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional Details

High school seniors (and parents) in the Richmond area to encourage FAFSA (Free Application for Federal Student Aid) and using GRASP advisors for assistance with FAFSA completion.

What We Have In Place
  • We currently have photos, a budget, and specific high schools in the region, which should make it easy for you to get started. We also have raw data, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to help fund the Facebook adds to encourage students to complete the FAFSA.

The FAFSA is a key component to determine a student's financial aid possibilities, and completing the FAFSA can unlock funding for many students in the Richmond area. Since its founding in 1983, GRASP has worked to ensure that every student has an equal opportunity for continuing education after high school, regardless of financial or social circumstances. Quality education for all is imperative, and GRASP helps all students achieve their educational and career goals toward brighter futures.

Project Plan

Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Posted by
Paula B.

Director of Outreach and Public Affairs

Our Mission

Helping all students and their families, with a focus on financially disadvantaged households, by:

1. Giving inspiration and hope that their goals are attainable;

2. Assisting them with the financial aid process and awarding scholarships; and

3. Supporting them in the attainment of their post-secondary goals at the lowest possible cost.

GRASP's goal is to ensure that every student has an equal opportunity for continuing education after high school, regardless of financial or social circumstances.


Taj was great to work with. He explained how Facebook ads work and guided me through the first Facebook ad for GRASP. His input regarding the metric results from the ad were especially helpful.
Paula Buckley
Paula B.

Director of Outreach and Public Affairs

Facebook Ads Set Up Project

Great to work with and great communication.
Taj White
Taj W.


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