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This project was completed on Dec 20, 2021
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Matched with Eric H.
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See the Impact story
Google Analytics Set Up & Training
Help The PEN/Faulkner Foundation track activity on their website to get a clear sense of how visitors access and learn about their products and services.
The PEN/Faulkner Foundation
Washington, DC, USA
Google Analytics Set Up & Training
Project details
What we need
- Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
- Training on how to track performance, set up reports and analyze the data collected online
- Set of guidelines for data collection, interpretation and analysis
Additional details
We are looking to set up our Google Tag Manager account and use Google Analytics as part of Tag Manager. The web assets we want to begin tracking are our WordPress website, Give Lively donation platform, Mailchimp email newsletter, Facebook and Twitter advertisements, and Eventbrite events.
What we have in place
- We already have existing Google Analytics and Tag Manager accounts that we can give you access to. We also have a dedicated staff member who will oversee this project and who can provide more information on the metrics we've been tracking, as well as access to our website and other web assets.
How this will help
This project will save us $6,772 , allowing us to purchase more culturally relevant books to donate to students in under-resourced schools.
Developing a robust tracking system will allow us to analyze how we're currently reaching our constituents and supporters, which will help inform our strategy to build better relationships with them.
Project plan
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Posted by
Amanda L.
Media and Communications Associate
Our mission
The PEN/Faulkner Foundation celebrates literature and fosters connections between readers and writers to inspire and enrich both individuals and communities.
Testimonials
Eric has been an absolute pleasure to work with and I cannot recommend him highly enough. He is extremely professional and knowledgeable about Google Analytics and Tag Manager. From the beginning, he shared resources that were helpful for us to understand the project and our goals and to begin the process of mapping the events we wanted to track on our website. He worked quickly and independently, always responded in a timely manner, and gave clear instructions for any support we needed to provide, as well as clear explanations and answers for any questions I had. He has gone above and beyond to make this project a success for PEN/Faulkner and working with him has tremendously increased my own understanding of website analytics.
Working with The PEN/Faulkner Foundation was not just a fantastic experience but also an honor. This project faced some of the most complex technical sides of analytics. But thanks to Amanda! There was a surgical precision and effectiveness about the way she collaborated and communicated that made the end of this project plain sailing. The PEN/Faulkner Foundation has been very considerate and appreciative. I got the chance to learn about incredible writers and was inspired to read more again.
