Facebook Ads Set Up

Help Homeward Bound of Marin promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Homeward Bound of Marin
Novato, CA, USA
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Homeward Bound of Marin
Novato, CA, USA


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Posted September 7th

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Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional Details


We are looking for a person that is experienced with Social Media trends in USA and is passionate about or mission.

We have in house knowledge on how to post and set up campaigns. However, we consider ourselves amateurs and would like to consult on how to do Traffic campaigns, what kind of images and wording would be most effective, and how to measure results.
We would like to find a thread that we can continue throughout the year. We use Mail chimp for our follow up emails.

What We Have In Place
  • We currently have FB and IG add accts have been running campaigns for 8 months, which should make it easy for you to get started. We also have Mail chimp, Canva Pro. and a budget. In house knowledge, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to use it in our budget for marketing.

Wagster Dog Treats employs people moving our of homelessness and people with disabilities. 100% of our proceeds go back to pay the salaries of employees.

Project Plan

Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Homeward Bound of Marin
Our Mission

Founded in 1974, Homeward Bound is the main provider of shelter and supportive housing for people experiencing homelessness in Marin County, California, including working families, transition age youth, veterans, seniors, and individuals with incarceration histories, disabilities, or mental health issues.

Backed by a mission of "opening doors to safety, dignity, hope, and independence," our ultimate goal is to end homelessness for everyone we serve.

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