Social Media Content Calendar

Help Massachusetts Business Alliance for Education get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Massachusetts Business Alliance for Education
Bellingham, MA, USA
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Massachusetts Business Alliance for Education
Bellingham, MA, USA


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Posted August 10th

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We are interested in using LinkedIn to increase our brand awareness as our organization transitions to a business membership structure.

What We Have In Place
  • We currently have data, reports, news stories, which should make it easy for you to get started. We also have partners and affiliates with information to share, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to improve productivity.

In order to grow our membership it is essential that we build broader brand awareness particularly among business leaders. LinkedIn is a tool we have underutilized in this effort and that we must better leverage.

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Massachusetts Business Alliance for Education
Posted by
Tricia L.

Dir. of Communications and Advocacy

Our Mission

The Massachusetts Business Alliance for Education (MBAE) is committed to excellence, opportunity and innovation in our public education system to prepare all students with the knowledge and skills they need to engage successfully in a global economy and society.

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