Social Media Content Calendar

Help Mat Bevel Company get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Mat Bevel Company
Patagonia, AZ, USA
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Mat Bevel Company
Patagonia, AZ, USA

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Posted September 17th

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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We are seeking a social media consultant to help our arts and education nonprofit develop new, authentic ways to communicate on social media. We are at an exciting new place in our organization's evolution and would like to share our new programs with people. Our goal is to expand our audience. We will provide copy, testimonials, photos and videos but need an expert to advise us on best ways to engage and inspire people on social media outlets.

What we have in place
  • We currently have marketing expertise, which should make it easy for you to get started. We also have plenty of testimonials and photos, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to produce and distribute multimedia programming to people of all ages who want to increase their problem-solving skills and build their own unique creations.

Our nonprofit has been building new programs for the last several years, transitioning a popular museum and theater into new multimedia programming. This project will help our nonprofit raise support and awareness so that we can distribute a video tour of the museum and theater and a STEAM world-building curriculum to youth. Programs inspire kids, teenagers, adults and seniors to use the imagination every day to create and solve problems!

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Mat Bevel Company
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Posted by
Paula S.

Multimedia Arts Program Director

Our mission

Mat Bevel Company is an arts and science nonprofit that sparks the creative genius in people through found-object kinetic art, surrealistic pop theater, hands-on discovery learning, and multimedia art productions to dispel the common myth that creative genius is a talent only a few possess. To fulfill this mission, we produce and present original fine art, teach the next generation of youth how to invent and create, and serve artists and arts organizations who are revitalizing communities through the creative economy.

Our work dispels a common myth that creative genius is a talent only a few possess. In fact, Dr. George Land's work proved that 98% of people are born with abundant creative genius potential, but by young adulthood, that genius has plummeted to 2% because we stop using the imagination. Through our programs, people discover new ways to use their imaginations to solve problems, generate original ideas and invent things that improve lives, communities and the world.

What we do

Our programs include:
1. The Museum Of Kinetic Art features over 150 mechanical fine art sculptures that demonstrate how even junk can be transformed into objects of beauty and purpose. MBC Founder Ned Schaper's kinetic art museum set attendance records at the Tucson Museum of Art during a two-month solo artist retrospective in 2014. The museum is also one of four unique Tucson art destinations on Atlas Obscura, a definitive guidebook to the world's most wondrous places.
2. The Universe Within STEAM world-building program fosters kinesthetic learning and teaches youth how to tackle challenges with imagination. The curriculum is based on Ned Schaper's work and theatrical world of Beveldom, a framework developed over 35 years that includes his theater, museum, and lifelong creative practices called Available Resource Technology (A.R.T.).
3. Bevelvision Productions was launched to create modern online digital theater formats inspired by Ned Schaper's Surrealistic Pop Science Theater, using various cinematography and post-production techniques to make content widely accessible. These novel offerings include "Bevel Cafe: A Junk Reality Show" and "Kid Bevel."
4. MBC's Santa Cruz Creative Exchange offers strategic marketing and multimedia services to art organizations throughout Santa Cruz County, via the Morley Arts District in Nogales, to revitalize communities through the creative economic sector.

Testimonials

(No testimonial has been submitted by Paula)
She was very communicative and patient throughout the whole project.
Khalid M.
Khalid M.

Freelance Digital Marketer

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