Social Media Content Calendar

Help Mat Bevel Company get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Mat Bevel Company
Patagonia, AZ, USA
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Mat Bevel Company
Patagonia, AZ, USA

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Posted September 17th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We are seeking a social media consultant to help our arts and education nonprofit develop new, authentic ways to communicate on social media. We are at an exciting new place in our organization's evolution and would like to share our new programs with people. Our goal is to expand our audience. We will provide copy, testimonials, photos and videos but need an expert to advise us on best ways to engage and inspire people on social media outlets.

What We Have In Place
  • We currently have marketing expertise, which should make it easy for you to get started. We also have plenty of testimonials and photos, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to produce and distribute multimedia programming to people of all ages who want to increase their problem-solving skills and build their own unique creations.

Our nonprofit has been building new programs for the last several years, transitioning a popular museum and theater into new multimedia programming. This project will help our nonprofit raise support and awareness so that we can distribute a video tour of the museum and theater and a STEAM world-building curriculum to youth. Programs inspire kids, teenagers, adults and seniors to use the imagination every day to create and solve problems!

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Mat Bevel Company
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Our Mission

Mat Bevel Company is a nonprofit that teaches people of all ages how to spark their inherent, creative genius through art and educational programs. Our found-object Museum Of Kinetic Art (MOKA), Surrealistic Pop Science Theater, School of Intuition, Bevelvision Media Productions and Available Resource Technology (A.R.T.) creative practices inspire people to tackle challenges and seize opportunities with greater imagination. Mat Bevel Company also coordinates Launch Pad Enterprises, which brings theater into art and education using mechanical, immersive installation sets.

What We Do

Our programs include:
"The Universe Within" STEM world-building curriculum for under-served youth in grades 2-6, but truthfully, we think people of all ages will love all forty lessons!

A.R.T. TV creative streaming content with the following shows now in production: "The Universe Within" interview show, The Science In Art, The Planet Making Show, Heart Chakra Temple Meditation Series, The MOKA Virtual Tour and Kid Bevel!

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