Visual Brand Guide

Help Westside Pacific Villages provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Westside Pacific Villages
Los Angeles, CA, USA
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Westside Pacific Villages
Los Angeles, CA, USA


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Posted July 30th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

We need to relaunch/rebrand our web site and before we do that we need help developing a visual brand guide. Currently the site is all over the board with inconsistent use of fonts, spaces, colors, graphics, etc.

What We Have In Place
  • We currently have a dedicated board member/volunteer to manager this project, which should make it easy for you to get started. We also have resources to pull together information about the needs, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to spend the dollars on servicing our elderly clients.

It will help Westside Pacific Village reach a wider audience in communities with less resources to help the elderly maintain their independence while living in their home as long as possible.

A clear, well thought out website where we can reach our members is the ultimate goal and a cohesive visual branding in the first step in achieving that goal.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Westside Pacific Villages
Our Mission

Westside Pacific Villages (WPV) is a grassroots, membership-based, volunteer-driven non-profit that organizes a variety of connections, support, and events-empowering people to better navigate the changes and opportunities that come with living longer. Our offerings reflect the interests, values, needs and diversity of our members, and evolve as necessary to best reflect and enhance the membership experience.

WPV helps older adults remain active and independent, as they age, in the comfort and security of their own homes and neighborhoods. We provide services and programs that promote healthy and engaged living and address unmet needs.


It was a pleasure to work with Leah. She listen to what our organization wanted/needed and delivered. She is very professional and her beautiful work speaks for itself.
Sunni W.

Board Member

Visual Brand Guide Project

(No testimonial has been submitted by Leah)

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