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Social Media Content Calendar

Help Community Bridges get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Community Bridges
Silver Spring, MD, USA
Community Bridges
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Community Bridges
Silver Spring, MD, USA

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Cause
Youth development
Skills
Digital marketing Social media

Posted July 29th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Community Bridges, Inc. is looking for someone to help us in creating a content calendar. We have strong content, pictures and stories but we are in need of a calendar to help us in being more strategic with our communication.

What we have in place
  • We currently have a strong Facebook account, which should make it easy for you to get started. We also have stories and pictures to share, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to reach more girls in grades 4-12 from under resourced communities.

To reach a further audience and to be effective with Facebook fundraising we need to be more strategic about what and when we post and having a content calendar will allow us to start moving in a more strategic way through the use of social media.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Community Bridges
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Causes
Youth development Education Gender equity & justice
Posted by
Shannon B
Shannon B.

Executive Director

Our mission

Community Bridges mission is to empower girls from diverse backgrounds to become exceptional students, positive leaders and healthy young women.

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