Logo Design & Visual Brand Identity

Help Arlington County Community Services Board elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Arlington County Community Services Board
Arlington, VA, USA
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Arlington County Community Services Board
Arlington, VA, USA


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Posted July 29th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Looking for consistent logo and branding options for multiple programming options.

What We Have In Place
  • We currently have a logo and multiple exapmples of previously used marketing, which should make it easy for you to get started. We also have an exisiting website and ability to make changes on the fly, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to redirect these funds directly into the services we provide to Arlington families.

The Parenting Toolkit is an umbrella program that provides direct education and services to children and families in Arlington County. By investing in children and families we are able to rpovide support to those most in need. Maintaining an equity lens to provide the assistance Arlington families need.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Arlington County Community Services Board
Posted by
Leonardo E.

Parent Education Coordinator

Our Mission

Arlington County's Department of Human Services' mission is to Strengthen, protect, and empower those in need.

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