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Google Ads Set Up

Help New Reach, Inc make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
New Reach, Inc
New Haven, CT, USA
New Reach, Inc
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New Reach, Inc
New Haven, CT, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing

Posted July 27th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have recently received the Google Ads grant. Looking for someone to give some guidance on setting up Google Text Ads and best practices with the Ads grant. Specifically looking to make sure we are only using Ad grant funds. We have already connected Google Ads and Google Analytics. I have completed most of the training Google offers but still have questions.

What we have in place
  • We currently have staff dedicated to marketing and digital strategy, which should make it easy for you to get started. We also have new high quality website to drive traffic to, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to better understand how Google Ads grant and Google Ads work to have more successful Google text ad campaigns.

This project is important to New Reach because we have recently launched a new website are looking to bring more traffic to our donation page and to spread awareness of our mission to end homelessness in Connecticut. We also have some fundraising events approaching that we like to get more exposure to make them as successful as possible.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

New Reach, Inc
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Causes
Housing & homelessness Human services
Posted by
T-J C
T-J C.

Grant Writer

Our mission

To inspire independence for those affected by homelessness and poverty through a continuum of housing and support using the most innovative and progressive methods.

Testimonials

Read the Impact Story
Lisa is super knowledgeable and ensured our first Google Ads were successful, exceeding our expectations. I would recommend Lisa and iMission Institute to anyone looking to get started with Goggle Ads Grant.
T-J C.
T-J C.

Grant Writer

Google Ads Set Up Project

Tyler at New Reach is an amazing person - so much fun to work with and a complete professional! I really enjoyed the project and look forward to continuing to watch New Reach grow and make a huge difference in CT!
Lisa E.
Lisa E.

Marketer / Content Creator

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