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Search Engine Optimization Audit

Help Photo Start assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Photo Start
New York, NY, USA
Photo Start
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Photo Start
New York, NY, USA

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Cause
Education
Skills
Digital marketing Search engine marketing Web development

Posted July 26th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have website and Google, which should make it easy for you to get started. We also have Whatever you ask for, and the ability to provide any other information you need.
How this will help
This project will save us $1,747 , allowing us to Teach more kids

Help us drive more eyes and support!

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Photo Start
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Causes
Education Arts & culture Youth development
Posted by
David L
David L.

Director

Our mission

We use photography to teach students the skills to thrive in any environment.

What we do

Photo Start develops creative visual storytelling and digital skills, and inspires confidence in under-resourced young people.

Our program is designed to help under-resourced young people develop their creativity, technical skills, and self-confidence, while also providing them with a sense of purpose and the competencies they need to shape their own lives and contribute to the lives of others.

We believe all young people have extraordinary potential.

Testimonials

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