Logo Design

Help The Clean Air Coalition of Western New York elevate their visual identity with a new or refreshed logo.
The Clean Air Coalition of Western New York
Buffalo, NY, USA
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The Clean Air Coalition of Western New York
Buffalo, NY, USA


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Posted July 26th

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Project Details

What We Need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional Details

Our organization is launching a new campaign to revitalize our waterfront! We are looking for a logo and flyer design that encapsulates our values, vision and goals to use for coalition development, community outreach and organizing, media and other key things to move our campaign forward.

Logo images could include: Niagara river, Huntley power plant, diverse people working together, graphic text of our name (Tonawanda Waterfront Alliance), a bridge, etc.

What We Have In Place
  • We have a very enthusiastic team of community members who are excited to create a visual identity for our new campaign. We have sample logos and past brand identities for similar projects that we can share. Staff are happy and available to talk over the phone, zoom or email for support and brainstorming.
How This Will Help
This project will save us $3,002 , allowing us to hold COVID safe in person community planning sessions, build the skills and support the leadership of poor and working class communities in the neighborhood for environmental justice and public health

Tonawanda is a first ring, working class suburb of Buffalo with the areas highest concentration of hazardous waste sites and current= industry. Our organization has an opportunity to bring together residents, institutions, elected officials and community groups to reimagine what is possible on our waterfront. The main site, Huntley NRG, was a coal fired power plant for over 100 years and now sits vacant while polluting our water, soil and bodies. This logo will help us jumpstart our new campaign

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About The Org

The Clean Air Coalition of Western New York
Posted by
Emily T.

Leadership Development Director

Our Mission

The Clean Air Coalition builds power by developing grassroots leaders to win campaigns that advance environmental justice and public health in Western New York.

What We Do

The Clean Air Coalition was founded by Western New York residents concerned about the environmental health in their neighborhoods and who demanded an active role in the the decisions that impact their communities.

Clean Air's initial campaign and victories were in Tonawanda -- including a direct-action campaign to hold Tonawanda Coke responsible for the environmental and human toll its practices imposed on the community.

Today, Clean Air organizes multiple Western New York communities around environmental health and justice issues.

Clean Air makes this region a healthier and greener place to live by developing grassroots leadership particularly among working class people and people of color, facilitating and supporting campaigns that their members lead, building and aligning shared interest to advance equity and community well-being, and by taking collective action.

Clean Air bases its organizing in neighborhoods, addressing tangible, on-the-ground conditions that impact people's lives. The shifts that take place because of resident organizing and leadership, and the issues and campaigns they take on create the conditions and the constituency for widespread systemic change.

In this way, Clean Air's work for environmental justice extends far beyond what have traditionally been considered "environmental" issues. The Principles of Environmental Justice include important markers for Clean Air's mission that expand upon the natural environment to encompass political, social, and economic factors and structures that impact people's lives and well-being. Among others, these principles include "that public policy be based on mutual respect and justice for all peoples, free from any form of discrimination or bias"; "the education of present and future generations which emphasizes social and environmental issues, based on our experience and an appreciation of our diverse cultural perspectives"; and "the right of all workers to a safe and healthy work environment without being forced to choose between an unsafe livelihood and unemployment".

Though Clean Air undertakes many activities and is involved in multiple campaigns with many partners, the organization's method of working is built around core strategies that not only move the mission forward, but set an example of the of the kind of organizational and institutional model we wish to see in the world.

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