Social Media Content Calendar

Help Maccabi Victoria get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Maccabi Victoria
Caufield, Australia
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Maccabi Victoria
Caufield, Australia

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Posted July 21st

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

- Setting up an Instagram content calendar, mostly utilising templates.
- A short social media audit to work out what the best direction would be for our organisation.
- Discuss the benefits of different types of content and when to use them.

What We Have In Place
  • We currently have ideas on the types of posts we want to make and a semi-organised calendar which we use to keep track of events and holidays.

    We also have access to a lot of photos and videos which can be used for content creation.

    Someone on staff specifically working in marketing to work hand in hand with our volunteer.
How This Will Help
This project will save us $4,212 , allowing us to put more money towards our covid relief funds and programs while we are experiencing our 5th lockdown.

This project will help us get a jump on our social media revitalisation, while also making sure we are doing so in the right way.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Maccabi Victoria
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Our Mission

To engage and strengthen the Victorian Jewish community by:-
* Developing and promoting the opportunity for all members to share and embrace their Jewish identity through sport & wellbeing activities.
* Encouraging participation in sport through annual carnivals and competitive sporting events at the state, national and international level.
* Engaging a wider demographic in activities centered on Health and Wellbeing with the purpose of increasing participation, growing membership and improving the health outcomes for the community.
* Working actively to support programs that embody the Maccabi ideals of Jewish continuity, support for the state of Israel and excellence in sport.
* Creating a sustainable and prosperous financial position for Maccabi Victoria that enables the organization to support its objectives and ambitions and those of the clubs.
*To be forward focused and embracing of opportunities which ensure the longevity of Maccabi.

What We Do

Maccabi Victoria Incorporated is the roof body for Jewish Sport and Wellbeing in Victoria and part of the worldwide Maccabi family represented in over 50 countries with over 400,000 members.
We are the largest grassroots Jewish organisation in Victoria and in Australia, and have been in existence for almost 100 years.
Currently, in Victoria, we comprise of 23 sporting and recreational clubs , over 3,500 active playing members, more than 600 weekly volunteers & have a database of 20,000+ members which include parents, family and friends who are all connected to Maccabi.

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