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Facebook Ads Set Up

Help Photo Start promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Photo Start
New York, NY, USA
Photo Start
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Photo Start
New York, NY, USA

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Cause
Education
Skills
Digital advertising Digital marketing

Posted August 2nd

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We have a new website and we want to install Facebook Pixel. We also want to set up Facebook ads and to learn how to drive traffic to our site to generate donations.

What we have in place
  • We currently have Website, which should make it easy for you to get started. We also have whatever you need, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to teach more children

This will help us raise money

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Photo Start
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Causes
Education Arts & culture Youth development
Posted by
David L
David L.

Director

Our mission

We use photography to teach students the skills to thrive in any environment.

What we do

Photo Start develops creative visual storytelling and digital skills, and inspires confidence in under-resourced young people.

Our program is designed to help under-resourced young people develop their creativity, technical skills, and self-confidence, while also providing them with a sense of purpose and the competencies they need to shape their own lives and contribute to the lives of others.

We believe all young people have extraordinary potential.

Testimonials

Read the Impact Story
Lamine is a great asset to our organization as a volunteer capable of many things!
David L.
David L.

Director

Facebook Ads Set Up Project

(No testimonial has been submitted by Lamine)
The pixel