Social Media Content Calendar

Help Multicultural Arts Exchange of Fractured Atlas get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Multicultural Arts Exchange of Fractured Atlas
Philadelphia, PA, USA
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Multicultural Arts Exchange of Fractured Atlas
Philadelphia, PA, USA

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Posted July 14th

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We are seeking volunteers for a long-term marketing/fundraising position. You will help with:

Email marketing
Social media management and marketing on Facebook, Instagram, and YouTube.
Newsletter creation and distribution

What We Have In Place
  • We currently have HootSuite and Facebook business accounts, which should make it easy for you to get started. We also have multiple social media accounts & a multitude of old content, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to run paid advertising, pay our artists and rent venues and high-quality videography equipment to ensure better virtual experiences.

This will help us engage with our audiences and connect with other artists and organizations on social media. We're returning to live events soon but we want to keep a strong social media presence to stay updated with our friends and fans, as well as advertise our upcoming events.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Multicultural Arts Exchange of Fractured Atlas
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Our Mission

Multicultural Arts Exchange, Your Community Exchange for the World Culture, produce, present, and promote unique programs that unite artists of different genres and people of various cultural backgrounds.

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