Market Analysis

Help Shalom gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Shalom
Sydney, Australia
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Shalom
Sydney, Australia

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Posted July 1st

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What We Have In Place
  • We currently have long term strategy, good understand of the community, which should make it easy for you to get started. We also have impact data, external demographic data, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to forge greater partnerships and model effective community building

We want to make sure that we are appropriately positioned within the community and know who our potential partners could be based on thorough analysis

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Shalom
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Our Mission

To increase the vibrancy and engagement of the Sydney Jewish community by fostering Jewish life and learning in an inclusive way.

What We Do

Shalom is a not for profit organization committed to community building.

We incubate programs within the Sydney Jewish community to empower young adults to take up leadership roles and actively create community. Currently we incubate Adamama (Sydney's first urban Jewish farm), PJ Library (providing monthly Jewish childrens books to families across Australia), The Sydney Jewish Writers Festival and Limmud (a conference of Jewish ideas)

We also support a number of initatives in the community, including Jewish professional theatre, leadership training, Jewish comedy, and Holocaust memorial.

Shalom operates Shalom College at UNSW in Sydney. We celebrate diversity and welcome residents from multicultural backgrounds, faiths and affiliations. Our values of community, learning and giving are inspired by the Jewish founders of the college. We celebrate Jewish traditions as well as a range of other cultural festivals and holidays that are important to our diverse residents. We have a large cohort of Indigenous residents and the Shalom Gamarada Indigenous Residential Scholarship Program provides scholarships to Indigenous students. This program was established to make a contribution to closing the gap between Indigenous and non-Indigenous Australians through higher education and by increasing the number of Indigenous professionals.

We are also home to AUJS - the Australian Union of Jewish Students - who provide meaningful Jewish experiences to students to develop and strengthen their Jewish identity and leadership.

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