Facebook Ads Set Up
Facebook Ads Set Up
Project details
What we need
- Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
- Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
- Facebook pixel creation, if appropriate
Additional details
We are aiming to engage potential clients by targeting the audience that resides in the zip codes served by our three Debt Centers. The clients we are seeking are living near, at, or below the Federal Poverty Line and struggling with crisis debt. Our services are provided free of charge to clients, which makes our programs different from other organizations that provide credit management.
What we have in place
- We have marketing materials from which content can be extrapolated, and our VP of Marketing and Funding will be personally involved with this project.
How this will help
This project will save us $3,607 , allowing us to put that money into direct services and operating costs rather than advertising.
Although Christians Against Poverty has a proven track record of success in the UK, Australia, New Zealand, and Canada, we are relatively new to the U.S., having been in operation here around two years. Because of COVID-19's limiting impact on how we do business, we are having difficulty reaching those most in need of our services through our usual means of posters, flyers, and community newspaper listings. It has been suggested that utilizing Facebook advertising is the answer to this need.
Project plan
Testimonials
Ricky A. was a tremendous help! He didn't just 'do the project for us' he taught us how to do it ourselves and maintain it going forward. He also encouraged us to reach out to him in the future should we need further assistance.
(No testimonial has been submitted by Ricky)