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Social Media Content Calendar

Help Youth Service, Inc. get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Youth Service, Inc.
Philadelphia, PA, USA
Youth Service, Inc.
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Youth Service, Inc.
Philadelphia, PA, USA

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Cause
Human services
Skills
Digital marketing Social media

Posted July 29th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Facebook, Twitter, Instagram and LinkedIn. Our social media needs to appeal to youth in the city in our programs/who our programs could appeal to, current and potential donors/volunteers, and local policy makers.

What we have in place
  • We currently have active social media pages, Hootsuite and tentative schedule, which should make it easy for you to get started. We also have program stories and photos, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to use the money to help pay for essential items for youth in our programs.

This project will help raise awareness of the work the agency does which will attract more youth to participate in programming, new donors/partners and volunteers.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Youth Service, Inc.
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Causes
Human services Housing & homelessness Youth development
Posted by
Dan B
Dan B.

Marketing Manager

Our mission

Youth Service, Inc. is a non-profit organization that has provided immediate shelter and support services to Philadelphia's children, youth and families for over 67 years. YSI offers unique programs and niche services throughout the city, including Philadelphia's only Crisis Nursery program and the largest shelter in the area for homeless and runaway teens. Through shelter, counseling, and in-home support services, YSI reaches more than 5,000 clients annually, the majority of whom live below the poverty level.

Testimonials

Read the Impact Story
Diana was a fantastic volunteer! Quick, organized, went above and beyond.
Dan B.
Dan B.

Marketing Manager

Social Media Content Calendar Project

(No testimonial has been submitted by Diana)
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