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Website Copywriting

Help Exchange Family Center improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Exchange Family Center
Durham, NC, USA
Exchange Family Center
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Exchange Family Center
Durham, NC, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing Writing

Posted June 22nd

Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

We are looking for an enthusiastic and talented copywriter interested in supporting families and children through helpful tips and information to help them thrive and succeed!

What we have in place
  • We currently have a marketing plan, which should make it easy for you to get started. We also have flexible schedules, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to reallocate critical funding to direct services and the children and caring adults who rely on us for support.

This project is important because it will help us more effectively communicate our values to families, parents, and teachers. It's imperative that we keep connected with families who may need a little extra support at this time and to continue to find donors who want to support our mission's work. Having a copywriter help us uncover and share all the ways we can support children and parents at this time is critical.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

Exchange Family Center
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Cause
Human services
Posted by
Victoria A
Victoria A.

Development & Communications Specialist

Our mission

The Exchange Family Center makes children's lives better by strengthening their families, teachers, and communities through proven counseling, coaching, and training.

We believe that caring adults are essential to developing resilience in children so they thrive now and as they grow
We build up the skills and capacities of the caring adults children rely on
We create safe spaces and responsive environments

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