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Search Engine Optimization Audit

Help Out of Hand Theater assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Out of Hand Theater
Atlanta, GA, USA
Out of Hand Theater
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Out of Hand Theater
Atlanta, GA, USA

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Cause
Arts & culture
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Digital marketing Search engine marketing Web development

Posted June 22nd

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

Out of Hand Theater is looking for someone to help use create google and social media ads and digital publications for Equitable Dinners, a program of Out of Hand the focuses on racial justice, and help us receive visibility.

What we have in place
  • We currently have imagery, logo, past programming, a website and branding kit, which should make it easy for you to get started. We also have an External Relations Manager, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to To market ourselves better and provide the tools needed to run a successful non-profit organization

We really need the visibility for our program Equitable Dinners. This program has only been available for a little over a year and we've accomplished so much - but there is so much more than can be done with this program, we just don't know where to start.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Out of Hand Theater
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Causes
Arts & culture Community & economic development Education
Posted by
Precious W
Precious W.

External Relations Manager

Our mission

Out of Hand makes shows, games and public art, for venues including parks, homes, businesses and theaters. Through annual free public arts events and original works, we embrace new audiences, celebrate community, and create moments of mass intimacy. We collaborate with scientists, artists, businesses, schools and civic organizations to create events reflecting their work, we train others to unlock their creativity and to innovate, and we bring Atlanta public art to thousands of people in Atlanta and beyond every year.

Testimonials

Read the Impact Story
Alex is a dream to work with. She was patient - very knowledgeable, and a great teacher. She gave our organization an entire facelift. THANK YOU ALEX!
Precious W.
Precious W.

External Relations Manager

Search Engine Optimization Audit Project

(No testimonial has been submitted by Alex)
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