Social Media Content Calendar

Help Raise Black Voices get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Raise Black Voices
Del Mar, CA, USA
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Raise Black Voices
Del Mar, CA, USA

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Posted June 18th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We will need content for Twitter, TikTok, Instagram and Facebook

What We Have In Place
  • We have some ideas on what the social media calendar should include for the next month, but would really love someone to help us create engaging and thought-provoking content.
How This Will Help
This project will save us $4,212 , allowing us to work on revamping our website.

We currently have more than 2000+ followers on our IG page and a general template to use for creating content. When it comes to our social media calendar, we are looking for someone who is incredibly creative that can help us take our engagement to the next level. If you are creative and want to help us inform our followers about how to be an anti-racist, how to make the US more just and equitable, then please volunteer with us.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Raise Black Voices
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Our Mission

Raise Black Voices is an editorial program and a megaphone. We curate the stories of journalists, academics, and content creators focused on the Black-lived experience. We amplify those voices through a network of community and business leaders in order to educate the broader community about Black lives, and to achieve real and lasting change.

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