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Instagram Set Up & Strategy

Help Creative 360 use Instagram to engage with their community and expand their network of supporters.
Creative 360
Midland, MI, USA
Creative 360
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Creative 360
Midland, MI, USA

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Cause
Arts & culture
Skills
Digital advertising Social media

Posted June 16th

Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

We have an account - we have some ideas - we need a GREAT Strategy based on an understanding on Instagram and our potential audience.

What we have in place
  • We currently have some good ideas, which should make it easy for you to get started. We also have a part time person ready to engage, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to bring in new artists and shows

We are an Art Center and need the visual presence Instagram will give us

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Creative 360
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Causes
Arts & culture Diversity & inclusion
Posted by
LAURA V
LAURA V.

Executive Director

Our mission

To create environments that allow people of all ages and abilities to experience the creative process, and to enhance physical, mental and spiritual wellness through the arts and humanities.

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