Storytelling

Help Shelter for Help in Emergency enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Shelter for Help in Emergency
Charlottesville, VA, USA
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Shelter for Help in Emergency
Charlottesville, VA, USA

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Posted June 16th

Project Details

What We Need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
Additional Details

Our organization serves victims of domestic violence. Our clients come with compelling stories but the nature of our work necessitates keeping our clients' identities confidential. Often their stories are complex. We want to be able to tell their stories to demonstrate the scope of the problem and the ways our programs and services help. Intended for donor outreach and media.

What We Have In Place
  • We currently have a wide range of client case summaries, which should make it easy for you to get started. We also have detailed knowledge of the issues involved in our work, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to create meaningful outreach and education materials for community awareness and donor outreach.

Many of our clients are at risk for serious injury or loss of life. Their safety is paramount. this makes it challenging to be able to convey their experience and the work we do to help them find safety and success. Donors and the public in general need specific examples of our work and the people we serve. This can only be done through storytelling as we cannot present our clients directly.

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About The Org

Shelter for Help in Emergency
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Posted by
Sarah E.

Sarah Ellis, Fundraising & Development Coordinator

Our Mission

Ending domestic violence in our community

What We Do

Established in 1979, the Shelter for Help in Emergency is the only agency in the City of Charlottesville, and the five surrounding counties of Albemarle, Fluvanna, Greene, Louisa, and Nelson providing comprehensive services to women and children who are victims of domestic violence within their home or relationship.

Women and children needing a safe place to escape the violence in their home may seek temporary, emergency housing through the residential facility. Abused men are offered support services and temporary emergency shelter at a safe alternative location. Victims of abuse not needing residential services are offered counseling and support services by program staff.

Shelter services include:
24-hour crisis hotline
Supportive Individual and group counseling
Case management
Court accompaniment & legal advocacy
Outreach and support to the Spanish-speaking community
Violence prevention services to youth and children
Community education & allied professional training

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