Market Analysis

Help Age Inclusion in Media gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Age Inclusion in Media
West Hollywood, CA, USA
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Age Inclusion in Media
West Hollywood, CA, USA


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Posted July 19th

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

We are looking for a full market analysis for our nonprofit to present our organization to potential partner/merger organizations. We need to know our unique position and value in the ageism/entertainment sectors and show the beneficial value that we would bring to potential partners.

What We Have In Place
  • We currently have outlined talking points with clear mission/vision statements, which should make it easy for you to get started. We also have data points to support our mission and vision, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to present the organization and its mission to potential partner institutions such as universities and other nonprofits.

This project would be invaluable to AIM as age seems to be the last protected class that is enforced and affects all persons. We would like to become for Age what the Geena Davis Institute is for Gender, which is under the Mount St Mary's umbrella.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Age Inclusion in Media
Our Mission

Age Inclusion in Media champions age inclusion across all media and entertainment platforms through programs that support career, craft, and growth.

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