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Website Copywriting

Help Spare Key improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Spare Key
Saint Paul, MN, USA
Spare Key
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Spare Key
Saint Paul, MN, USA

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Cause
Community & economic development
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Digital marketing Search engine marketing Writing

Posted June 15th

Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

We are looking to update and prepare the website www.hopeontheriver.com to serve as the vehicle to market, promote and sell an upcoming book about the trip to help raise funds and awareness for www.sparekey.org

What we have in place
  • We currently have a Chief Marketing Officer and an active website, which should make it easy for you to get started. We also have plenty of content and materials, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to invest in other technology to advance www.helpmebounce.org

This helps us grow our visibility nationally, promote our www.helpmebounce.org platform and raise funds for Spare Key,

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

Spare Key
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Cause
Community & economic development
Posted by
Erich M
Erich M.

Executive Director

Our mission

Spare Key's mission is to provide assistance to families with a critically ill or seriously injured family member. No matter the illness, no matter the injury, no matter the income. We help families "Bounce and Not Break" through our Help Me Bounce platform, harnessing the power of crowdfunding to connect thousands of families directly to donors. We are committed to helping families stay by their loved one's side by relieving the stress, anxiety and financial burden that comes with a medical crisis.

What we do

Spare Key provides assistance to families in crisis with critically ill or seriously injured family members through housing grant payment assistance, engaged resource referral and advocacy.

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