Copywriting

Help Charlottesville Area Community Foundation express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Charlottesville Area Community Foundation
Charlottesville, VA, USA
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Charlottesville Area Community Foundation
Charlottesville, VA, USA

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Posted June 15th

Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

We anticipate length being dictated by our goals for the Impact Report, which will span from the start of the pandemic through summer '21 and demonstrate the value and impact of the community foundation - both ongoing programs and pandemic-specific responses - while ensuring an obvious and powerful through line of community, connection, and convening. We'd like a "lite" hard copy version for older donors + a more expansive digital version.

What We Have In Place
  • We currently have a style guide and color pallette, which should make it easy for you to get started. We also have the framework for our intended impact report, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to generate a compelling impact report in the midst of limited capacity and some other competing priorities for the foundation.

CACF hasn't released an annual/impact report in more than two years - this project will engage our donors, fund holders, and grantees so they understand the breadth and impact of the foundation's work AND how we continue evolving through our equity journey and the related effects on our program design and grant making. We are also currently without a dedicated communications person, so your support will provide critical capacity and expertise.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Charlottesville Area Community Foundation
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Posted by
Ryan J.

Director of Operations

Our Mission

To improve the quality of life for those living and working in the city of Charlottesville and the counties of Albemarle, Buckingham, Fluvanna, Greene, Louisa, Nelson, and Orange. We believe that strong community relationships, collaborative problem-solving, and broad engagement are powerful forces for change. We are committed to centering the experiences of those who are most impacted by problems and to widening access to our resources (both monetary and non-monetary) and ensuring they are equally distributed.

What We Do

We are committed to centering the experiences of those who are most impacted by problems and to widening access to our resources (both monetary and non-monetary) and ensuring they are equitably distributed.

By virtue of sharing a place, we are all interconnected.

In order to thrive, we must value and invest in one another.

Systems and structures intentionally advantage some and disadvantage others.

In order to have lasting impact, we must see people and communities in their full contexts.

Because people matter, history, race, and power matter.

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