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Storytelling

Help Silver Spring Village, Inc. enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Silver Spring Village, Inc.
Silver Spring, MD, USA
Silver Spring Village, Inc.
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Silver Spring Village, Inc.
Silver Spring, MD, USA

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Cause
Human services
Skills
Marketing Writing

Posted June 14th

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

We are in the beginning stages of our annual report which we would like to publish by September. We have a member survey going out and financials and member/volunteer data on hand. What we need help with is crafting the narrative. We want to express themes like growth and renewal coming out of the pandemic. We also want to discuss our value to the community and emphasize the reward for joining our Village as a member.

What we have in place
  • We currently have a vision for the report, which should make it easy for you to get started. We also have stats, quotes, and stories, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to expand our scholarship program to low-income adults.

We have not done an annual report in two years. We want to show people we are a healthy, viable non-profit and we also want to show people that we are valuable and ready to grow. We want to use the report as a jumping off point post-pandemic. We have come through the storm and now we are ready to launch into the future.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Silver Spring Village, Inc.
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Cause
Human services
Posted by
MC
Matthew C.

Operations Manager

Our mission

Silver Spring Village is a nonprofit [501(c)(3)] organization that offers volunteer services and programs to help people "age in place" -- to remain in their own homes for as long as possible and to be independent, active and engaged in the community. Our network of "neighbors helping neighbors" supports individuals and also builds a stronger community.

Testimonials

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