Visual Brand Guide

Help Stillborn And Infant Loss Support-SAILS provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Stillborn And Infant Loss Support-SAILS
Laurel, MD, USA
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Stillborn And Infant Loss Support-SAILS
Laurel, MD, USA


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Posted June 11th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

We have completed the last and final version of our logo and would like to create a visual brand guide, as we refresh our website, create business cards, rack cards and brochures and other marketing materials.

What We Have In Place
  • We currently have a logo and a few materials created, which should make it easy for you to get started. We also have a mini style guide for our website, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to continue to fund our programs that support bereaved families as they honor the life of their baby(ies).

Our visual brand guide is extremely important to keep our marketing materials and all print and digital templates consistent as we raise awareness around a very critical and life changing cause.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Stillborn And Infant Loss Support-SAILS
Our Mission

Our mission is to provide a platform of community, mentorship, education and advocacy for families impacted by pregnancy loss or the death of a baby before their first birthday.

What We Do

Through outreach programs, events and fundraising, we aim to increase awareness about stillbirth and ensure that those affected have a strong support network during their time in need.

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