Logo Design & Visual Brand Identity

Help Breast Cancer Action elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Breast Cancer Action
San Francisco, CA, USA
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Breast Cancer Action
San Francisco, CA, USA


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Posted June 11th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Breast Cancer Action is in the process of creating a sub-brand within our overall brand, and we are looking for a volunteer to create a logo, brand guidelines including font and colors, and to consult with us on what additional design elements this sub-brand might need.

What We Have In Place
  • We currently have our current logos and brand guide as a starting point, which should make it easy for you to get started. We also have a Communications and Program Manager ready to help, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to focus on our programmatic work to address and end breast cancer.

The sub-brand that we are looking to create materials for has been strategically put together to help grow the reach not only of our organization, but of the foundational action- and activism-oriented health justice values of Breast Cancer Action. By helping to establish this new project, you'll have the chance to impact how the breast cancer industry approaches and promotes Breast Cancer Awareness month, to better address this devastating disease.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Breast Cancer Action
Our Mission

Breast Cancer Action's mission is to achieve health justice for all women at risk of and living with breast cancer.


Working with Mary was a masterclass in working with a volunteer who is not only an expert in their work, but also continually goes above and beyond. She understands and is open to feedback, and is quick in her turnaround time. She is an excellent graphic designer and volunteer - highly recommended!
Tibby Reas Hinderlie
Tibby R.

Communications Manager

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Mary)

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