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Visual Brand Guide

Help Origami Rehabilitation provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Origami Rehabilitation
Mason, MI, USA
Origami Rehabilitation
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Origami Rehabilitation
Mason, MI, USA

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Cause
Human services
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Graphic design

Posted October 21st

Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We have a strong brand presence but it is not in a visual format for others to access in an "official manner". We have identified our brand colors, typography, logos, tagline usage, etc. We would like someone to create a complete document with all of these elements in one place in a visually appealing manner for us to be able to use and share with others.

What we have in place
  • We currently have logos, brand colors, typography, etc. all chosen/confirmed, which should make it easy for you to get started. We also have documents, pdfs, pngs, email signature samples, etc., and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to use those funds to care for those we have the honor of serving at our organization. Every dollar saved is another dollar we can reinvest in the care of our clients.

Origami Rehabilitation has a strong, consistent brand that is adhered to by our entire team, and business partners. However, we do not have a solid document outlining these brand standards to help us communicate the details and specifics when using various vendors, interns, etc. We have a few different documents/verbal instructions we share consistently, but having our complete brand standards in one document would help us achieve our goal of complete brand consistency and the value that brings.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Origami Rehabilitation
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Causes
Human services Health & nutrition
Posted by
Chanin H
Chanin H.

Director of Development & Communications

Our mission

Origami's mission is to create opportunities and transform lives.

Origami's vision is to maximize access to innovative services with exceptional results.

Origami's Core Values:
Celebrate the Individual
Inspire Excellence
Serve with Integrity
Lead with Passion

What we do

Origami Rehabilitation is a 501(c)(3) nonprofit organization that provides comprehensive rehabilitation for adolescents and adults with neurological dysfunction through their residential and outpatient programs. Origami serves individuals with Traumatic Brain Injury, Stroke, Multiple Sclerosis, Cerebral Palsy, Post-Concussion Syndrome, Spinal Cord Injury, and more. Our team of professionals offer services such as Physical and Occupational therapies, Speech-Language Pathology, Therapeutic Recreation, Vocational Services, Psychology, Vision Therapy, Driver Rehabilitation, and more. With their compassionate and innovative approach and services, Origami creates opportunities and transforms lives.

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