Visual Brand Guide

Help Healthy Foods for Healthy Kids provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Healthy Foods for Healthy Kids
Hockessin, DE, USA
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Healthy Foods for Healthy Kids
Hockessin, DE, USA

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Posted June 10th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

Hi! We need your help! Healthy Foods for Healthy Kids is currently in over 30 schools in Delaware serving over 12,000 students during the school year. While that number is large, the number of people who know our organization is much smaller. We are looking to create a strong brand identity. This way we bring more gardens to more schools!

What We Have In Place
  • We currently have a website, social media, a logo, outdated branded materials, which should make it easy for you to get started. We also have staff who are committed to this "refresh", and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to continue our statewide expansion with a new garden build in either Kent or Sussex County! We have new school site visits coming up!

Our goal is to bring our program to all 300 public and private schools in Delaware by 2030. In 2020, we had 30+ schools participating and more than 12,000 students. The interest from Delaware schools outstrips the resources we currently have to support all of them, so securing more funding is a priority. A recent brand survey we conducted clearly showed that while our mission is universally appealing, people simply don't know about us.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Healthy Foods for Healthy Kids
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Our Mission

Our mission is to inspire healthier lives by providing youth with joyful school gardening experiences and opportunities to eat the garden-fresh vegetables they've grown.

Our vision is a vegetable garden in every school, leading to generations of healthy families throughout Delaware.

What We Do

Healthy Foods for Healthy Kids mission is to inspire healthier lives by providing Delaware youth with joyful school gardening experiences and opportunities to eat the garden-fresh vegetables they've grown. We provide sustainable gardens in schools where all students participate in garden-related science curriculum. HFHK's program contributes to healthy eating habits, which in turn prevents medical conditions such as obesity, high cholesterol and heart disease.

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