Visual Brand Guide
Visual Brand Guide
What We Need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Hi! We need your help! Healthy Foods for Healthy Kids is currently in over 30 schools in Delaware serving over 12,000 students during the school year. While that number is large, the number of people who know our organization is much smaller. We are looking to create a strong brand identity. This way we bring more gardens to more schools!
What We Have In Place
- We currently have a website, social media, a logo, outdated branded materials, which should make it easy for you to get started. We also have staff who are committed to this "refresh", and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to continue our statewide expansion with a new garden build in either Kent or Sussex County! We have new school site visits coming up!
Our goal is to bring our program to all 300 public and private schools in Delaware by 2030. In 2020, we had 30+ schools participating and more than 12,000 students. The interest from Delaware schools outstrips the resources we currently have to support all of them, so securing more funding is a priority. A recent brand survey we conducted clearly showed that while our mission is universally appealing, people simply don't know about us.
About The Org
Healthy Foods for Healthy Kids
Our mission is to inspire healthier lives by providing youth with joyful school gardening experiences and opportunities to eat the garden-fresh vegetables they've grown.
Our vision is a vegetable garden in every school, leading to generations of healthy families throughout Delaware.
What We Do
Healthy Foods for Healthy Kids mission is to inspire healthier lives by providing Delaware youth with joyful school gardening experiences and opportunities to eat the garden-fresh vegetables they've grown. We provide sustainable gardens in schools where all students participate in garden-related science curriculum. HFHK's program contributes to healthy eating habits, which in turn prevents medical conditions such as obesity, high cholesterol and heart disease.