Visual Brand Guide

Help Trauma Recovery Associates provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Trauma Recovery Associates
Kalamazoo, MI, USA
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Trauma Recovery Associates
Kalamazoo, MI, USA

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Posted June 10th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What We Have In Place
  • We currently have a marketing plan, which should make it easy for you to get started. We also have our staff, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to continue to offer free groups

This project will help our bring brand awareness for TRA

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Trauma Recovery Associates
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Posted by
Karen A.

Operations Director

Our Mission

Our mission is to offer hope and healing for adult survivors of childhood trauma. We educate and foster the development of organizational leaders, human service providers, and trauma survivors themselves to respond more effectively to the impact of childhood trauma on individuals and on society.

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