Visual Brand Guide

Help International Detention Coalition (IDC) provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
International Detention Coalition (IDC)
North Sydney, Australia
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International Detention Coalition (IDC)
North Sydney, Australia


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Posted June 9th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

Hi there! Thanks so much for considering this project with IDC. We have a Style Guide, however it hasn't been updated since 2016. It would be great to have this reviewed, assessed and updated to make it current and relevant to style and branding best practices that exist now. We are very open to new approaches and would love to learn more from an expert in this area. Thank you!

What We Have In Place
  • We currently have a logo, which should make it easy for you to get started. We also have a style guide (which needs updating), and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to focus our energy towards supporting our members and partners who are campaigning to end immigration detention, and also provide them with a coherent branding guide and strategy for their work.

This project is critical to ensuring that all IDC staff, members, volunteers, and materials are aligned in the way the organisation is represented. As we are a global network, with people spread out across the world, our branding coherence is critical to ensure our collective impact. Aside from external recognition of our work to end immigration detention, a new branding guide would bring internal cohesion and team spirit among our network as well.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

International Detention Coalition (IDC)
Posted by
Mia-lia B.

Communications & Engagement Coordinator

Our Mission

IDC advocates to secure the human rights of people impacted by and at-risk of immigration detention. In partnership with civil society, UN agencies, and multiple levels of government, we strategically build movements, and influence law, policy and practices to reduce immigration detention and implement rights-based alternatives to detention.


Greg was so wonderful to work with on this project! He assessed our current materials and was able to identify much clearer ways for us to visualise and share information, and also ways that we needed to update information to make our branding guidelines more current and relevant. I appreciated his willingness to share his knowledge and expertise on digital branding, and he was also very patient and flexible. Our organisation now has a coherent and strong branding guide that will create so much more clarity for our staff and stakeholders as we move forward. Thanks so much to Greg for this!
Mia-lia Boua Kiernan
Mia-lia B.

Communications & Engagement Coordinator

Visual Brand Guide Project

Mia-Lia Boua Kiernan who was my contact with IDC was extremely easy to work with. She was clear with her needs, completely open to my input, and prompt with response to my proofs. All the while dealing with a hard lockdown due to a surge in the Delta variant and IDC's response to the dire and immediate needs of the people of Afghanistan. This is clearly an organized and dedicated individual/organization. I'm honored to have worked with Mia-lia and IDC.
Greg Skewis
Greg S.


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