Search Engine Optimization Audit

Help Philadelphia Hospitality assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Philadelphia Hospitality
Philadelphia, PA, USA
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Philadelphia Hospitality
Philadelphia, PA, USA

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Posted June 9th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

Clear and obtainable steps to improve SEO while working with limited human resources - me!

What We Have In Place
  • We currently have a website up and running, analytics in place, which should make it easy for you to get started. We also have a dedicated person, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to possible generate revenue to keep the organization alive.

We have a high bounce rate, broken links, no internal link -our site is not getting traction and we are not getting leads.

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Philadelphia Hospitality
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Our Mission

The mission of Philadelphia Hospitality, Inc. is to support economic growth through tourism by promoting the Greater Philadelphia Region as a premier destination for cultural and historical travel.

What We Do

Custom tour operator of the Philadelphia region offering personalized itineraries, behind-the-scenes access and exceptional customer service. Our team has over 30 years of experience and insights who have carefully vetted accommodations, restaurants and attractions - all of which we will book for you. Single and multi-day tours include museums, history, cultural, gardens and culinary and more. Our guides are experienced, local experts who are multi-lingual and multi-cultural and they love what they do!

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