Search Engine Optimization Audit

Help Philadelphia Hospitality assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Philadelphia Hospitality
Philadelphia, PA, USA
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Philadelphia Hospitality
Philadelphia, PA, USA


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Posted June 9th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

Clear and obtainable steps to improve SEO while working with limited human resources - me!

What We Have In Place
  • We currently have a website up and running, analytics in place, which should make it easy for you to get started. We also have a dedicated person, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to possible generate revenue to keep the organization alive.

We have a high bounce rate, broken links, no internal link -our site is not getting traction and we are not getting leads.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Philadelphia Hospitality
Our Mission

The mission of Philadelphia Hospitality, Inc. is to support economic growth through tourism by promoting the Greater Philadelphia Region as a premier destination for cultural and historical travel.

What We Do

Custom tour operator of the Philadelphia region offering personalized itineraries, behind-the-scenes access and exceptional customer service. Our team has over 30 years of experience and insights who have carefully vetted accommodations, restaurants and attractions - all of which we will book for you. Single and multi-day tours include museums, history, cultural, gardens and culinary and more. Our guides are experienced, local experts who are multi-lingual and multi-cultural and they love what they do!


Mardig was a pleasure to work with. He was professional and patient. He analyzed the website to increase our SEO, explained tactics to strengthen our SEO and his thinking behind it and showed me, step by step, how to implement those changes. I was impressed and am grateful he shared his talents with me.
Mariska Bogle
Mariska B.

Executive Director

Search Engine Optimization Audit Project

It was a pleasure working with Mariska and Philadelphia Hospitality. I believe this is a great organization doing great things. Philadelphia is a culturally rich city and this organization is helping preserve and promote this heritage and these sites. I am happy that I was able to contribute and help this organization. It was an opportunity to learn about Philadelphia as well!
Mardig Bidanian
Mardig B.


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