Case Study Writing

Help YWCA Golden Gate Silicon Valley tell an incredible story of their impact with a case study that can be used on their website, in marketing materials, or in their annual report.
YWCA Golden Gate Silicon Valley
San Rafael, CA, USA
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YWCA Golden Gate Silicon Valley
San Rafael, CA, USA

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Posted June 8th

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Project details

What we need
  • A 500 - 1,000 word ready-to-publish case study that details your Organization’s impact in a compelling narrative
Additional details

Your YWCA is helping economically vulnerable older women find empowerment through employment - and we need your help to tell their stories of success! The Case Study Writer will interview 6 clients who have found work, and distill those interviews into 6 short case study stories (1-2 paragraphs max) about how the YWCA empowered them on their job search journey.

What we have in place
  • We currently have a list of clients to be "success stories", which should make it easy for you to get started. We also have examples of past success stories, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to center our clients and their success in the telling of our story of the past year of service.

As we wrap up our fiscal year, we want to be able to center our clients and their stories in the way that we tell our community about the work that has happened at Your YWCA. With this incredibly challenging past year, every single job obtained is an incredible success. And, without copywriters on staff, we need this external expertise to do these stories justice. We can't wait to see what you craft!

Project plan

P
Prep: Information Sharing
  • Volunteer Manager shares existing materials, if available, for case study (e.g., recorded interviews with beneficiaries, testimonials from stakeholders, and notable program achievement data)
  • Volunteer Manager and Professional discuss target audience for case study
1
(Optional) Milestone 1: Interviews
  • Volunteer Manager connects Professional with up to 2 stakeholders, to interview for case study content
  • Professional transcribes interviews and shares with Volunteer Manager for posterity
2
Milestone 2: Case Study Writing
  • Professional creates first draft of case study, including executive summary, outline of key challenges, how Organization supported those challenges, and description of results
  • Volunteer Manager provides feedback on case study, which Professional incorporates
  • Professional delivers final draft of case study
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About the org

YWCA Golden Gate Silicon Valley
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Posted by
Lindsy C.

Chief Program Officer, Expanding Opportunity

Our mission

YWCA Golden Gate Silicon Valley is proud to be part of a national movement dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. For over 140 years, we have been champions and vocal advocates on behalf of women, girls and people of color, offering a rich array of services to meet the needs of a wide range of community members.

What we do

YWCA Golden Gate Silicon Valley powers its mission with programs focused on 1) empowering people and communities in healing from the trauma of racism, bigotry and violence, 2) achieving solutions to homelessness for people impacted by racism, gender inequality, and violence and 3) inspiring opportunity and economic security by closing the prosperity and education gap. We focus the provision of these services to those impacted by race and gender inequality, and we use an intersectional and intergenerational approach that recognizes the compounding impact of oppression.
To that end, your YWCA provides programs and services that form a critical continuum of response for all of the clients we serve in our many programs throughout the Bay Area. We offer healing, empowerment and prevention programs to survivors of domestic violence, sexual assault and human trafficking and their families. We offer housing continuum options, like homelessness prevention, motelling, emergency shelter, rapid rehousing, permanent supportive housing, affordable housing and both commercial and residential property management. We provide licensed childcare (full day and afterschool) in addition to contracted childcare services to Housing partners, ensuring quality and affordable childcare services for families ages 6 weeks to 13 years of age. While their children are in a safe environment, parents and caregivers are on the path to economic or educational fulfillment. Your YWCA's FiftyPlus Employment Program empowers economically vulnerable women over the age of 50 to achieve economic self-sufficiency through employment. We offer job training and placement services specifically tailored to the unique barriers and needs of this population at no cost. In addition, in response to the global pandemic we have expanded our employment services to launch new 60+ Career Express & Tech Success programs, supporting older adults of all genders with upskilling for a virtual workplace and navigating the complexities of finding and keeping work during COVID19 and a national recession.
While your YWCA serves clients from all socioeconomic backgrounds, ethnicities, and ages, the individuals and families we serve are often at the intersections of racism, sexism, violence, and trauma. Through thoughtful, multidimensional, culturally responsive programming we remove barriers, seek inclusion, and fight systems of inequity. In 2020, YWCA impacted over 13,000 individuals and families with services. Client demographics include: 89% female, over 85% identify as Black, Indigenous, or People of Color (BIPOC), 11% LGBTQ, and over 90% fall within the extremely low to low income categories (as defined by the U.S. Department of Housing and Urban Development (HUD). Additionally, all core services are offered for free, with the exception of a nominal sliding scale fee for therapy. Subsidies are available for childcare and affordable housing, thus making services available to everyone regardless of economic status.
Your YWCA is powered by the efforts of 140 employees that reflect the communities that we serve. Eighty-percent of employees identify as Black, Indigenous or People of Color and over 95% identify as women.

Testimonials

Susan did a spectacular job with our project! She was a pleasure to work with, and completely understood the scope of work that we asked for. She managed her work independently, providing my with timely updates on her project status along the way. She interviewed 6 clients and produced compelling success stories that we'll now be able to use in telling the story of our program to the outside world in powerful ways. I'm so thankful for Susan's skill in communications and the professionalism she brought to this project - we couldn't have done this without her!
Lindsy C.
Lindsy C.

Chief Program Officer, Expanding Opportunity

Case Study Writing Project

(No testimonial has been submitted by Susan)
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