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Facebook Ads Set Up

Help Able to Vote promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Able to Vote
Bemidji, MN, USA
Able to Vote
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Able to Vote
Bemidji, MN, USA

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6 Followers
Cause
Civil rights
Skills
Digital advertising Digital marketing

Posted June 8th

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We need assistance setting up a few key ads for our nonprofit. We're a "social/cause" organization so this has been tricky. Thanks in advance for your interest!

What we have in place
  • We currently have our Facebook page set up and ad copy, which should make it easy for you to get started. We also have billing/payment info, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to focus on increasing voter turnout and civics engagement from voters with disabilities.

This will help us reach even more volunteers and service recipients (voters with disabilities)!

Project plan

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Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
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Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Able to Vote
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Causes
Civil rights Diversity & inclusion
Posted by
Grace L
Grace L.

Executive Director

Our mission

Ensuring that persons with disabilities have the resources, information, and support they need to vote in every election.

Testimonials

Read the Impact Story
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The pixel