Social Media Content Calendar

Help Liberty's Promise get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Liberty's Promise
Alexandria, VA, USA
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Liberty's Promise
Alexandria, VA, USA


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Posted June 8th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Looking to get a content calendar created so that when we move forward it is easier to plan out in advance. Posts to get us started so we are not starting from scratch. A fresh look for pages we started but haven't gotten much traction on.

What We Have In Place
  • We currently have some photos and other organizational pages to source content, which should make it easy for you to get started. We also have ideas for what we are looking for, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to spend more time with the young people that we serve and dedicate more of our efforts to outreach than to figuring out where and what to post.

We wanted to get a fresh look for our Baltimore social media pages. We created new FB, Instagram and Twitter pages but have yet to get then off the ground. Having a content calendar will make it easy to start posting regularly, increase our following and engagement, and ensure that our pages stay updated regularly moving forward.

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Liberty's Promise
Posted by
Kai E.

Senior Program Officer

Our Mission

Liberty's Promise supports young immigrants in need while encouraging them to be active and conscientious American citizens. Our programs aim to make the immigrant experience an affirmative one for young newcomers while instilling in them a sense of pride and support for American ideals of democracy and freedom. By doing so, Liberty's Promise seeks to reaffirm our fundamental egalitarian and democratic traditions for future generations.

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